Google Apache Kafka vs. Amazon MSK

April 18, 2025
AutoMQ Team
10 min read
Google Apache Kafka vs. Amazon MSK

In the rapidly evolving landscape of real-time data streaming, managed Apache Kafka services have become critical infrastructure components for organizations seeking to implement event-driven architectures. This blog provides a detailed comparison between Google's Managed Service for Apache Kafka and Amazon's Managed Streaming for Apache Kafka (MSK), examining their features, pricing, performance, and best practices to help you make an informed decision for your streaming data needs.

Overview of Managed Kafka Services

Apache Kafka has emerged as the dominant open-source platform for building real-time data streaming pipelines. However, managing Kafka infrastructure can be challenging, requiring specialized expertise and significant operational overhead. Managed Kafka services address these challenges by handling infrastructure provisioning, scaling, and maintenance, allowing developers to focus on application development rather than operations.

Amazon MSK and Google's Managed Service for Apache Kafka are cloud provider offerings that deliver fully managed Apache Kafka as a service. Both aim to simplify Kafka deployment while providing enterprise-grade security, scalability, and integration with their respective cloud ecosystems.

Amazon MSK

Features and Capabilities

Amazon Managed Streaming for Apache Kafka (MSK) is AWS's fully managed service for running Apache Kafka. It handles the operational complexities of provisioning, configuring, and maintaining Kafka clusters.

Key features include:

  • High availability : Multi-AZ deployments with automated detection, mitigation, and recovery of infrastructure failures

  • Serverless option : MSK Serverless automatically adjusts capacity to accommodate throughput requirements without manual intervention

  • MSK Connect : Managed service for integrating Kafka with external systems using Kafka Connect

  • Seamless AWS integration : Native integration with AWS services like S3, Kinesis, Glue Schema Registry, and IAM

  • Security : End-to-end encryption (in-transit and at-rest), network isolation, and fine-grained access controls

Amazon MSK requires users to choose cluster size settings and manage broker configurations, although MSK Serverless has reduced some of this complexity. Users note that MSK has historically been feature-poor compared to specialized Kafka providers, though it continues to improve.

Pricing Structure

Amazon MSK follows a pay-as-you-go pricing model based on:

  • Compute : Based on broker instance type and number of brokers

  • Storage : Based on EBS volume usage

  • Data transfer : For data transferred between AZs and regions

MSK Serverless simplifies this with consumption-based pricing tied to the actual usage of resources. According to user testimonials, MSK typically offers a more cost-effective solution compared to Confluent Cloud, especially for workloads already running in AWS.

Integration with AWS Ecosystem

MSK integrates seamlessly with the broader AWS ecosystem:

  • VPC networking : Private connectivity with other AWS services

  • IAM : For access control and authentication

  • CloudWatch : For monitoring and logging

  • AWS Glue Schema Registry : For schema management

  • S3 : For data archiving and integration with data lakes

  • Lambda : For event-driven processing

This deep integration makes MSK particularly attractive for organizations heavily invested in the AWS ecosystem.

Google Managed Service for Apache Kafka

Features and Capabilities

Google Cloud's Managed Service for Apache Kafka is a newer entrant to the managed Kafka market, announced at Google Cloud Next 2024. It aims to simplify Kafka operations by automating cluster management, scaling, and maintenance.

Key features include:

  • Simplified sizing and scaling : Users specify total vCPU and RAM, and the service automates broker provisioning and rebalancing

  • Automated management : Handles cluster creation with automatic broker sizing and rebalancing

  • Automatic version upgrades : Keeps clusters on recent Apache Kafka versions

  • Security : Integration with Google Cloud IAM, customer-managed encryption keys (CMEK), and VPC

  • Monitoring : Out-of-the-box integration with Cloud Monitoring and Cloud Logging

The service is designed for operational simplicity, abstracting away much of the complexity of managing Kafka clusters while providing enterprise-grade security and scalability.

Pricing Structure

Google Managed Service for Apache Kafka follows a pay-as-you-go model based on:

  • Compute : Starting at $0.09 per CPU hour

  • Storage :

    • Broker SSD: Starting at $0.17 per GiB per month

    • Remote storage backed by Google Cloud Storage: Starting at $0.10 per GiB per month

  • Data transfer : Inter-zone data transfer starting at $0.01 per GiB

Integration with GCP Ecosystem

Google's Managed Service for Apache Kafka integrates with the Google Cloud ecosystem:

  • VPC : Secure access from any VPC, including access from multiple VPCs, projects, and regions

  • Private Service Connect (PSC) : For flexible networking

  • Cloud DNS : For service discovery

  • IAM : For access control and authentication

  • Cloud Monitoring and Logging : For observability

  • BigQuery : For analytics integration

The service uses a flexible networking architecture that makes clusters accessible from any VPC securely, including multiple VPCs across projects and regions.

Comparison Between Services

Feature Comparison

FeatureAmazon MSKGoogle Managed Service for Apache Kafka
MaturityEstablished service with several years in marketNewer service announced in 2024
Deployment OptionsProvisioned and ServerlessManaged cluster with automatic sizing
ScalingManual for provisioned, automatic for serverlessAutomatic based on vCPU and RAM settings
Version ManagementManual upgrades requiredAutomatic version upgrades
Ecosystem IntegrationDeep integration with AWS servicesIntegration with GCP services
UI ToolsThird-party tools (Conduktor, RedPanda Console)Not specified in search results
AuthenticationIAM, SASL/SCRAM, TLSGoogle Cloud IAM, OAuth
Schema RegistryAWS Glue Schema RegistryNot specified in search results
Connect FrameworkMSK ConnectNot specified in search results

Performance and Scalability

Both services offer high performance and scalability, but with different approaches:

Amazon MSK :

  • Allows specific configuration of cluster size and instance types

  • Offers MSK Serverless for variable workloads with unpredictable scaling needs

  • Distributes brokers across multiple Availability Zones for high availability

  • Users may need to handle partition rebalancing manually

Google Managed Service for Apache Kafka :

  • Simplifies scaling by requiring only vCPU and RAM specifications

  • Automatically provisions and scales brokers (vertical scaling up to 15 vCPU per broker)

  • Creates new brokers once vertical scaling limits are reached

  • Distributes clusters across three zones for high availability

Security and Compliance

Both services provide enterprise-grade security features:

Amazon MSK :

  • Encryption at rest and in transit

  • Integration with AWS IAM for authentication and authorization

  • Network isolation using VPC

  • Support for TLS and SASL/SCRAM authentication

Google Managed Service for Apache Kafka :

  • Integration with Google Cloud IAM

  • Support for customer-managed encryption keys

  • VPC integration for network isolation

  • OAuth-based authentication

Ease of Management

Management complexity differs between the services:

Amazon MSK :

  • Requires more configuration for provisioned clusters (broker size, storage, etc.)

  • MSK Serverless reduces management complexity

  • IaC support described as "subpar" by some users

  • Lacks native UI for management; requires third-party tools like Conduktor or RedPanda Console

Google Managed Service for Apache Kafka :

  • Designed for operational simplicity with automatic broker sizing and rebalancing

  • Requires only specifying total vCPU and RAM for the cluster

  • Provides automatic version upgrades

  • UI capabilities not clearly specified in search results

Best Practices and Common Issues

Deployment Considerations

When deploying either managed Kafka service, consider:

  • Capacity planning : Carefully plan topics, partitions, and data volumes before deployment

  • Network architecture : Design for data locality to minimize transfer costs across regions

  • Authentication : Use IAM-based authentication where possible for simplified access management

  • Multi-AZ deployment : Ensure clusters span multiple availability zones for high availability

Scaling Strategies

Amazon MSK :

  • Plan partition counts carefully as there are limits per broker type

  • Remember that storage can scale up but not down

  • If scaling up storage and later scaling up nodes, all nodes must have the higher storage amount

Google Managed Service for Apache Kafka :

  • Monitor vCPU and RAM utilization and adjust as needed

  • Understand that brokers scale vertically up to 15 vCPU before new brokers are created

  • Maintain vCPU to memory ratio between 1:1 and 1:8

Monitoring and Troubleshooting

For both services:

  • Implement comprehensive monitoring of broker and consumer metrics

  • Monitor consumer lag to identify processing bottlenecks

  • Use cloud provider logging services to capture and analyze Kafka logs

  • Consider third-party tools like Conduktor or Prometheus/Grafana for advanced monitoring

UI and Management Tools

Since managed Kafka services often lack comprehensive UIs:

  • Conduktor : Available on AWS Marketplace, provides UI for developers to manage Kafka clusters

  • RedPanda Console : Open-source UI for monitoring and managing Kafka clusters

  • Prometheus and Grafana : For custom dashboards and monitoring

  • Kafka CLI tools : For administrative tasks and troubleshooting

Common Issues and Challenges

Users report several common challenges with managed Kafka services:

  • Cost management : Ensuring cost-effectiveness, especially for high-volume workloads

  • Expertise requirements : Even with managed services, Kafka knowledge is still needed

  • Connectivity issues : Particularly when connecting from outside the cloud provider's network

  • Upgrade paths : Some services may require new cluster creation for major version upgrades

  • Consumer group management : Issues with consumer groups during deployments

Conclusion

Both Amazon MSK and Google's Managed Service for Apache Kafka offer compelling options for organizations seeking to leverage Apache Kafka without the operational overhead of self-management. The choice between them largely depends on:

  1. Cloud strategy : Organizations already committed to AWS or GCP may prefer the native offering

  2. Operational model : Google's service seems to offer more automation and simplicity, while Amazon's provides more configuration control

  3. Maturity : Amazon MSK is a more established service with a longer track record

  4. Integration needs : Consider which cloud ecosystem better aligns with your existing infrastructure

For organizations with limited Kafka expertise or seeking maximum operational simplicity, Google's approach to automated management may be appealing. For those deeply integrated with AWS or requiring specific configuration options, Amazon MSK provides a solid foundation

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