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A Seamless Apache Kafka Alternative,
Saving 50%+ Cloud Bills
Start for Free
Estimate Cost
Amazon Web Services
Google Cloud Platform
Azure(Coming Soon)
Free Trial
$0
/Hour
Starting at
Quick Start
Up to 480MiB/s Throughput
Up to 27000 Partitions
Unlimited Storage
Free for 2 weeks
AutoMQ offers free trial plan. You can use AutoMQ for 15 days at no cost, only paying for a small amount of IaaS cloud resource costs.
Pay as you go
$0.6
/Hour
Starting at
Quick Start
Pay only for what you use
Auto-Scaling
Unlimited Storage
Billed hourly
AutoMQ offers you a pay-as-you-go approach with no up-front costs. Only pay for the products you use hourly.
Committed Contracts
$350.4
/Month
Starting at
Talk with Us
Commit to usage in advance
At least 20% off
Unlimited Storage
Billed Monthly or Year
AutoMQ offers you opportunities to access discounts and other benefits when you commit to certain levels of usage. The larger your commitment, the greater the benefits, including options to flexibly use commitments across multiple clouds.
AutoMQ Cost Estimator
Deployment Type
SaaS
AutoMQ SaaS is not yet available.
BYOC
Peak Bytes In
Peak Bytes In
Peak BytesIn metrics are used to determine the maximum capacity of a cluster. When evaluating peak write throughput, the number of replicas should not be considered.
120 MiB/s
5120 MiB/s
120 MiB/s
500 MiB/s
1000 MiB/s
Note
Peak Bytes In metrics are used to determine the maximum capacity of a cluster. When evaluating peak write throughput, the number of replicas should not be considered.For example, if the peak business scenario involves writing 200 MiB/s with three replicas, the peak bytes In metric should still be set to 200 MiB/s.
Avg Bytes In
Avg Bytes In
Average BytesIn metrics help calculate the total data written and storage consumption. To evaluate, observe 24-hour business operations and divide the total data written by the time window.
20 MiB/s
3072 MiB/s
120 MiB/s
500 MiB/s
1000 MiB/s
Note
Average Bytes In metrics help calculate the total data written and storage consumption. To evaluate, observe 24-hour business operations and divide the total data written by the time window.For example, if 720 GiB is written over 24 hours, the average bytes In is 720 GiB / 24 hours, or approximately 8.5 MiB/s.
Retention(days)
Note
Data retention time is used to assess cluster storage consumption. It's recommended to evaluate this based on business data characteristics. This metric impacts storage costs.
Fanout
Note
Data retention time is used to assess cluster storage consumption. It's recommended to evaluate this based on business data characteristics. This metric impacts storage costs.
AutoMQ SaaS
AutoMQ
Cloud Infrastructure + AutoMQ
6000
USD/month
50
% Savings
Apache Kafka
Cloud Infrastructure only, excluding Ops Costs
12000
USD/month
50
% Savings
Amazon MSK Standard
Data from Alibaba Cloud, reference link
Data from AWS, reference link
12000
USD/month
Breakdown
Apache Kafka
Alibaba Cloud kafka 2.0
AutoMQ SaaS
VMs:
¥ 100
Instance:
¥ 1,400
AKU:
¥ 1,400
Storage:
¥ 1,400
Storage:
¥ 1,400
Storage:
¥ 1,400
Partition:
1 ¥/unit/month
billed on usage
Data Ingress:
¥ 1,400
Apache Kafka
Alibaba Cloud kafka 2.0
AutoMQ BYOC
VMs:
¥ 100
Instance:
¥ 1,400
Instance:
¥ 1,400
Storage:
¥ 1,400
Storage:
¥ 1,400
OSS Storage:
¥ 1,400
Partition:
1 ¥/unit/month
billed on usage
OSS API：
¥ 1,400
AKU：
¥ 1,400
Apache Kafka
Self-Managed
Amazon MSK Standard
AutoMQ
VMs:
$ 100
Instance:
$ 1,400
Instance:
$ 1,400
Storage:
$ 1,400
Storage:
$ 1,400
S3 Storage:
$ 1,400
ISR Traffic:
$ 1,400
S3 API：
$ 1,400
AKU:
$ 1,400
Tips
  • The pricing estimation model is based on an average write throughput in the production environment being no less than 10% of the peak throughput, and the message storage duration being no less than 3 days.
  • The pricing estimation model does not take into account the traffic costs incurred by Producer and Consumer cross-AZ, but only analyzes the operational costs on the server side. Therefore, there are no ISR replication transmission costs within MSK and AutoMQ, while Apache Kafka will incur ISR replication transmission costs.
  • AutoMQ BYOC uses S3 for data storage. S3 costs include storage space and API calls. Based on typical scenarios, the API call fee is estimated at 0.0006298 USD per 1GB of data written (with slight variations in API pricing for a few specific regions).
  • Apache Kafka is constructed using GP3 EBS with three replicas, without considering the labor costs of maintenance personnel.
  • MSK is calculated based on the tiered storage version; actual compliance with product limitations should be verified.
  • Price comparison is based on the AWS US East region, with costs referenced from the AWS directory price. Actual costs may vary, so please refer to the official AWS website for accurate pricing.
  • The above comparison is set for deployment in three availability zones, so Apache Kafka will incur cross-availability zone data transfer due to ISR three-replica replication.
  • When calculating monthly costs, each month is considered to have 730 hours.
  • The pricing estimation model assumes a 1:1 ratio of production to consumption traffic, with the average write throughput in the production environment being no less than 10% of the peak throughput, and the message storage duration being no less than 3 days.
  • AutoMQ BYOC uses OSS for data storage. OSS costs include storage space and API calls. Based on typical scenarios, the API call fee is estimated at 0.000597 RMB per 1GB of data written (with slight variations in API pricing for a few specific regions).
  • Pricing is based on the Alibaba Cloud Hangzhou region and referenced from Alibaba Cloud's listed prices. Actual costs may vary; please refer to the Alibaba Cloud website for accurate pricing.
  • Apache Kafka uses SSD cloud disks with three replicas, excluding operational labor costs.
  • For Alibaba Kafka 2.0 Professional Edition with SSD cloud disks, partition costs are not considered. SSD cloud disks are recommended for production, considering actual partition costs.
  • ECS and Ali Kafka 2.0 use hourly billing instances. Monthly costs are based on 730 hours per month.
Unit Prices
Deployment Type:
SaaS
AutoMQ SaaS is not yet available.
BYOC
BYOC instances have both the control plane and data plane fully deployed in the customer's VPC. Using BYOC instances requires no network interconnection, keeps data within the customer's VPC, and allows the reuse of customer cloud account discounts. Customers need to pay AutoMQ for software services (excluding cloud resource costs) and pay the cloud provider for underlying cloud resources.
Cloud Provider:
SaaS instances are deployed on the AutoMQ Cloud service side and expose services to the customer's VPC via VPC Peering, PrivateLink, etc. Customers only pay for AutoMQ services without worrying about the cloud resources consumed by the cluster.
BYOC instances have both the control plane and data plane fully deployed in the customer's VPC. Using BYOC instances requires no network interconnection, keeps data within the customer's VPC, and allows the reuse of customer cloud account discounts. Customers need to pay AutoMQ for software services (excluding cloud resource costs) and pay the cloud provider for underlying cloud resources.
AKU
AKU (AutoMQ Kafka Unit):
Pay for AutoMQ software services. Billing based on the peak throughput by each instance. Each 1AKU supports the following capabilities.
✓
Throughtput  
Ingress 30MiB/s or
Egress 60MiB/s
✓
Requests QPS
800 count/s
✓
Partitions
1125
Price:
0.7 CNY/AKU/Hour, the actual settlement price per AKU may vary based on the quantity of AKUs. Please refer to the conclusions of business communications for the final terms.
Cloud Resources
The expenses for cloud resources required to run AutoMQ BYOC clusters, such as machines and object storage, are paid directly to the cloud provider. The expenses for cloud resources required to run AutoMQ BYOC clusters, such as machines and object storage, are paid directly to the cloud provider.
AutoMQ Subscription Fees
AKU (AutoMQ Kafka Unit):
Pay for AutoMQ software services. Billing based on the peak throughput by each instance. Each 1AKU supports the following capabilities.
✓
Throughtput  
Ingress 30MiB/s or
Egress 60MiB/s
✓
Requests QPS
800 count/s
✓
Partitions
1125
Price:
0.2 USD/AKU/Hour, the actual settlement price per AKU may vary based on the quantity of AKUs. Please refer to the conclusions of business communications for the final terms.
Cloud Infrastructure Fees
Instance and S3 price refer to the pricing information provided by the cloud provider.The expenses for cloud resources required to run AutoMQ BYOC clusters, such as machines and object storage, are paid directly to the cloud provider.
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FAQ

Why is AutoMQ significantly cheaper than Apache Kafka?
Does AutoMQ's storage cost need to account for the number of replicas?
Does AutoMQ charge for partitions, topics, or consumer groups?
Why does AutoMQ charge for data transfer?
How to pay for AutoMQ？
Will using AutoMQ result in idle resources?
How to scale if cluster capacity is insufficient? Are there any limitations?
How to charge the VM in BYOC mode?
Does AutoMQ support annual or monthly contracts?

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